Preparing a Pitch

Me and Harry cutout some of the photos we'd taken from the shoot in the style that they'd be in for the advert. This is in preparation for the pitch, where we'll be showing the general style of the whole advert through some examples of the artwork that'll be in it. We stuck to a specific set of camera settings to get each photo in this uniform giffgaff-inspired style (black and white, grainy and with a white border). The white border was a very fiddly job, meaning each frame took about 10 minutes to cut around. Special care had to be taken around the hands and faces of the characters.

Next we compiled all the mood-boards, storyboard, research and requirements of the brief into a short PowerPoint pitch.

The tutors were happy with the pitch. They liked the idea of using old machinery to represent recycling, in particular the money coming out of the pasta rolling machine. They also liked the Terry Gilliam-style that we are using. One critique was that the narrative was a bit straight-forward, however I believe this is necessary in order to make it a clear advert. They also thought the moodboards had a lot of energy however this was lost in the storyboards, and I believe this is because we left the backgrounds black in the storyboard. For the final project however, they will be a lot more busy and in turn, recreate this energy.

What Went Well

• I'm very pleased with the style we've adopted as it looks very fitting for an advert
• The pitch presentation adopts some of the artwork and font that GiffGaff uses for it's own adverts
• The pitch was within the 3 minutes we had and our idea was clear to the tutors
• The criticism will help us to develop our idea - a second viewpoint is important for catching the things we missed

Criticisms

• Despite each frame taking 10 minutes to cut around, I think this will still be a manageable process to get done in the time we have - it is just rather painstaking 
• The pitch presentation is probably a bit long for the 3 minutes we have to talk about our idea, however we won't be talking in great detail about each slide
• We still need to design backgrounds, as without them, the advert doesn't have enough energy