Me and Harry came up with a script to go with the 20 second advert space we have. It wasn't until we started timing ourselves saying the script that we really understood what 20 seconds was, which turned out to be a very little space of time. I discovered that around 40-50 words is a natural number that can be spoken in 20 seconds, however our early scripts were nearer to 170 words so had to be cut down. We had to remove the facts and figures in order to keep the message very brief by the end.
Script 1:
Wo hold on a sec! You weren’t thinking of binning that, were you?
Did you know in the UK, 40 million gadgets are going unused in people’s homes contributing to Earth’s natural resources being put under pressure. And while other phone company’s contracts are causing the average person to renew their phone every 23 months, at giffgaff we’re different. We’re all about giving back to the community and through recycling we are able to do this. By recycling your phone with us, we’ll give back to you through our cash reward scheme, making now no better time to help protect the environment.
Step 1 – Get a price for your phone from our website.
Step 2 – We’ll send you all the prepaid packaging you need. Just pop your phone in and send it back to us.
Step 3 – The giffgaff team will give it a once over
Step 4 – You get paid while investing in the Earth’s future. After all sharing is caring.
Recycle your old phone. Get some cash in your pocket. Cha-ching.
Script 2:
Hold on a sec! You weren’t thinking of binning that, were you?
Did you know, 40 million gadgets are going unused nationwide (contributing to the pressure being placed on Earth’s natural resources). This is partly down to mobile company contracts causing the average person to renew their phone every 23 months, but at giffgaff we’re different. We’re all about giving back to the community. By recycling your old phone with us, we’ll give back to you with our cash rewards, making now no better time to help the environment.
Step 1 – Get a price for your phone from our website.
Step 2 – We’ll send you all the prepaid packaging you need. Just pop your phone in and send it back to us.
Step 3 – The giffgaff team will give it a once over
Step 4 – You get paid while investing in the Earth’s future.
Recycle your old phone. Get some cash in your pocket. Cha-ching.
Script 3:
Wait! You weren’t thinking of binning that?
Nationwide, 40 million gadgets are going to waste as a result of mobile contracts causing phones to be renewed every 23 months, but at giffgaff we’re different. We’re about sustainability and giving back. Recycle your old phone with us and we’ll reward you with cash, making now no better time to cut down on waste.
Step 1 – Get a price for your phone.
Step 2 – Pop your phone in our pre-paid packaging and send it back to us.
Step 3 – The giffgaff team will give it a once-over
Step 4 – You get paid while investing in the Earth’s future.
(Recycle your old phone. Get some cash in your pocket. Cha-ching)
Script 4: This was the script we settled with and one that fit easily into the 20 seconds of time.
Wait! You weren’t thinking of binning that?
At giffgaff we’re all about sustainability in the community. Sell us your old phone hassle-free, and together we can cut down on global waste.
Step 1 – Get a price for your phone.
Step 2 – Pop your phone in our pre-paid packaging.
Step 3 – The giffgaff team will give it a once-over.
Step 4 – You get paid while investing in the Earth’s future.
(Recycle your old phone. Get some cash in your pocket. Cha-ching)
What Went Well
- The final script is very concise and gets the message across clearly
- The script will help dictate the direction of the storyboard
- Scriptwriting is one of my favourite tasks
- Parts of the script (the writing in bold) can be on screen but not spoken so more words can fit in
- The script was far too long to begin with. 20 seconds is not a lot of time
- We had to lose the facts and figures in order to make the script concise however in doing so, lost some of the advert's compelling argument
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