GiffGaff Storyboard

This week we came up with the plot for the advert. We drafted together a very quick storyboard that captured all of our ideas. The storyboard was good for collecting our ideas and for seeing if we missed out any features that we wanted included as well as any features that are common to GiffGaff's brand. 

I then neatened this up in a digital format including the script and details of the actions in each scene.

Finally, Harry replaced the drawing placeholders with the images we shot, which are a much closer representation to the final product.

What Went Well

• The plot should fit to exactly 20 seconds and will be a manageable amount to produce in the time we have
• The plot is easy to follow and not over-complicated
• The plot fits with GiffGaff's brand and includes many common features seen in their adverts
• The finished storyboard is a good representation of what the final product will be

Criticism

• The initial drawings were simple, however we developed the storyboard until it was clear how we wanted it to look
• The story could include more old-fashion technology to emphasise this as being a running feature of the advert
• We still have to decide what the banner and Instagram story will look like