Giffgaff Instagram and Webpage Banners - Responding to Tutor Advice

I got a lot of positive advice back from the tutors. They liked the Terry Gilliam style of the banners (for instance the long pointing arms that bob across the screen) as well as the visual style generally. Their main points of improving the work was with the text. One of the banner's messages was too long, which I had previously thought as well. In other instances, the text was pushed up against the sides of the banner, and in turn, meant they no longer became the focal point of the banner. One way to improve on this would be to downscale the size of the other objects on screen, such as the pasta maker. Finally, they thought, the text could be animated slightly instead of being static. 

To improving the layout of the text, we asked Harry's friend who studies Graphic Design to help by giving his advice. He was really helpful and gave a lot of advice on how to improve each banner design. These are the final designs that I came up with for the banners:

• Reduced size of pasta machine and unified the size of the text.

• Reduced amount of text for readability
• Added black and white noise bar to the right
• Moved position of the text to wrap around the objects
• Moved the doodles to interact with the text

• Lifted the text slightly so it was central on the banner
• Added black and white noise bar to the right

• Added black and white noise bar to the right
• Reduced the size of the text to give it more room, away from the coin towers

• Brightened the paper
• Reduced the size of the animated icons (to give space for the text)
• Made the text all the same size and equally spaced

• Brightened the paper
• Made the text all the same size

What Went Well

• I more understand the importance of design and how hard it is to get right
• Getting advice from a Graphic Design student was very beneficial
• The banners are much clearer now and just as eye-catching
• There is more emphasis on the text now

Criticism

• There is so much more to graphic design (e.g. the spacing between lines) that make up the design, however, I'm pleased with what I've created, based on the advice of Harry's friend
• I had to tweak a few errors after rendering some of the banners as playback was so slow