I made some improvements to the banners ahead of our meeting with the tutors, to give them a better idea of the full product we are making for the brief. The only banner I was entirely happy with was the first instagram story that has the phone, coin and globe icons, the others however needed tweaking.
I removed the static noise bar and replaced it with a faster-paced scribbly background to make it more interesting.
The only adjustment here was colour correcting the red background to fit with GiffGaff's pink colour scheme.
I colour corrected the dark-blue oil paint swirl to GiffGaff's light-blue colour scheme and I replaced the previously static noise with a loop of three different sections of noise to make the advert faster-paced, as well as reducing its opacity to 25% to improve the readability of the text. A noise bar was added to the right-hand side of the animation.
I added a noise bar to the right-hand side of the animation. With regard to the phone and GiffGaff staff member that slides on screen, I added a full-opacity yellow and red drop shadow to both of these icons. I also had multiple versions of the photos appear on screen at once (as if they leave a trail) to match an effect that Harry used in the 20 second advert. As the photos come to a standstill at either side of the screen, the drop shadows reduce in size and the trails they leave behind dissolve.
I added a transparent noise bar to the right side.
What Went Well
- The adjustments have made the banners and advert more unified as a collection (eg. colour correcting, noise bars, similar effects)
- I learnt new tools on After Effects such as how to colour correct
- This task helped me to criticise my own work in order to find ways of improving it
Criticism
- Rendering of the banners took a long time and playback was very hard to check for things to change while rendering was going on
- The width of the noise bars change for most of the banners due to their differing aspect ratios
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